Blog Page 1371

Kellogg's, Ford Embrace Programmatic Buys: Assert They Are 'Premium,' Not Remnant KOHLER, WISC. – Programmatic-buying of online display ad inventory has developed a reputation for...

How to apply real-time benefits to premium ads Over the past few years, buyers of online display advertising have been witness to an ever-widening gap...

Ad Exchanges See a Premium-Level Future Ad exchanges started with remnant spots to achieve scale, said Bill Wise, general manager for Right Media, Yahoo's exchange....
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