Headline

    Headline

    A judge ruled Friday that Caesars Entertainment Inc. (CZR) will have to face lawsuits from bondholders who are seeking around $11 billion in claims. The company had been hoping for a third court shield to protect it from lawsuits. The casino company has

    Before developing into an all-world basketball player, Karl-Anthony Towns was also a baseball player--a 6-foot-10 pitcher to be exact--until giving it up to focus on roundball full-time. The reigning NBA Rookie of the Year undoubtedly made the right choice

    Several years had passed since the family had been released from a Japanese relocation camp in Granada — located in rural Prowers County — when they found Lafayette. That year, Kumiko and Yasutaro Yoshihara opened a modest produce stand on a two-acre

    A New Era: Re-Defining Premium Ad Inventory If you see that customer who’s about to convert and he’s on a safe site that has good media placements, isn’t that “premium”? It certainly seems a shame to call that sort of inventory “remnant” or “unsold” or even worse, “cheap.”

    Kellogg's, Ford Embrace Programmatic Buys: Assert They Are 'Premium,' Not Remnant KOHLER, WISC. – Programmatic-buying of online display ad inventory has developed a reputation for being a way for performance or direct response oriented advertisers to buy cheap, “remnant” inventory that might otherwise go unsold, but the practice

    How to apply real-time benefits to premium ads Over the past few years, buyers of online display advertising have been witness to an ever-widening gap between the way "premium" and "remnant" advertising is purchased. On the premium side, the process is characterized by high levels of interaction with

    Ad Exchanges See a Premium-Level Future Ad exchanges started with remnant spots to achieve scale, said Bill Wise, general manager for Right Media, Yahoo's exchange. "We are going through the same evolution as eBay to move into premium," he said. Right Media handles both premium and non-premium

    Loading...
    Loading...

    Powered by allindonews.com